Last updated: February 10, 2026
This Privacy Policy describes how Lily & Co. (“We”, “Us”, or “Our”) collects, uses, and discloses Your information when You use our website and services, and explains Your privacy rights and how the law protects You.
By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.
Interpretation and Definitions
Interpretation
Words with capitalized initials have meanings defined below, whether used in singular or plural.
Definitions
For the purposes of this Privacy Policy:
- Account means a unique account created for You to access our Service.
- Company refers to Lily & Co.
- Country refers to California, United States.
- Device means any device that can access the Service.
- Personal Data means any information that relates to an identified or identifiable individual.
- Service refers to the Website.
- Service Provider means any third party who processes data on behalf of the Company.
- Usage Data refers to data collected automatically when using the Service.
- Website refers to https://lilyco.us
- You means the individual using the Service.
Information We Collect
Personal Data
While using our Service, We may ask You to provide certain personally identifiable information, including but not limited to:
- Name
- Email address
- Billing and shipping address
- Payment-related information (processed by third-party providers)
- Account login information
- Any information You voluntarily provide through forms or communications
We do not store full payment card details. Payment processing is handled by secure third-party payment providers.
Usage Data
Usage Data is collected automatically and may include:
- IP address
- Browser type and version
- Pages visited and time spent on pages
- Device identifiers
- Referring URLs
Cookies and Tracking Technologies
We use cookies and similar technologies to improve functionality, analyze usage, and personalize content.
You may choose to disable cookies through Your browser settings; however, some parts of the Service may not function properly.
How We Use Your Information
We may use Personal Data for the following purposes:
- To provide and maintain the Service
- To manage Your account
- To process purchases and transactions
- To communicate with You regarding orders, updates, or support inquiries
- To improve our website, products, and services
- To detect, prevent, and address technical or security issues
- To comply with legal obligations
Sharing Your Information
We may share Your Personal Data in the following situations:
- With Service Providers who assist in operating the Service
- For business transactions, such as mergers or acquisitions
- For legal reasons, if required by law or valid requests from authorities
- With Your consent, for any other purpose
We do not sell Your personal information.
Data Retention
We retain Personal Data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Data Security
We take reasonable measures to protect Your Personal Data. However, no method of transmission over the Internet or electronic storage is 100% secure.
We cannot guarantee absolute security, but We strive to use commercially acceptable means to protect Your information.
Your Privacy Rights
Depending on Your location, You may have certain rights, including:
- The right to access Your Personal Data
- The right to request correction or deletion
- The right to object to processing
- The right to withdraw consent
To exercise these rights, please contact us.
California Privacy Rights (CCPA)
California residents may have additional rights regarding their Personal Data, including the right to request disclosure of data collected and the right to request deletion.
We do not discriminate against users who exercise their privacy rights.
Children’s Privacy
Our Service is not intended for individuals under the age of 18. We do not knowingly collect Personal Data from children.
If You believe that a child has provided Us with Personal Data, please contact Us so We can remove it.
Third-Party Links
Our Service may contain links to third-party websites. We are not responsible for their privacy practices.
We encourage You to review the Privacy Policy of any third-party site You visit.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be effective when posted on this page.
Your continued use of the Service after changes are posted constitutes acceptance of the updated Privacy Policy.
Contact Us
If You have any questions about this Privacy Policy, You can contact us:
- By email: info@lilyco.us
- Via our website: https://lilyco.us/pages/contact